advertising gimmick

advertising gimmick
trick used by advertisers to create interest in a product

English contemporary dictionary. 2014.

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  • gimmick — gim‧mick [ˈgɪmɪk] noun [countable] disapproving a trick or object that makes you notice a product and want to buy it: • It would be foolish to dismiss the videophone as nothing more than a gimmick. gimmicky adjective : • a gimmicky new product… …   Financial and business terms

  • gimmick — n. an advertising, promotional gimmick * * * [ gɪmɪk] promotional gimmick an advertising …   Combinatory dictionary

  • gimmick — gim|mick [ˈgımık] n informal a trick or something unusual that you do to make people notice someone or something used to show disapproval →↑stunt ▪ advertising gimmicks >gimmicky adj >gimmickry n [U] …   Dictionary of contemporary English

  • gimmick — gim·mick || gɪmɪk n. (Slang) advertising ploy; device, gadget; trick, scheme …   English contemporary dictionary

  • gimmick — noun (C) informal 1 a trick or an object that makes you notice a product and want to buy it: advertising gimmicks 2 something unusual that someone does to make people notice them gimmicky adjective gimmickry noun (U) …   Longman dictionary of contemporary English

  • Toy advertising — is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticised for turning children into consumerists and are regulated to ensure they meet defined standards. These rules vary from country to country,… …   Wikipedia

  • aerial advertising — /ˌeəriəl ædvətaɪzɪŋ/ noun advertising displayed in the air from balloons or planes or in smoke designs ● Aerial advertising proved to be an effective gimmick. ● Aerial advertising was used to attract the attention of people on the beach …   Marketing dictionary in english

  • Burma-Shave — famous for its advertising gimmick of posting humorous rhyming poems on small, consecutive highway billboard signs. TOC Burma Shave was introduced in 1925 by the Burma Vita company, owned by Clinton Odell. The company s original product was a… …   Wikipedia

  • List of frivolous political parties — This is a list of political parties that have been created for various frivolous purposes: parody, joke, hoax, etc. Contents 1 Australia 2 Austria–Hungary 3 …   Wikipedia

  • Edgar Wallace — Infobox Person name = (Richard Horatio) Edgar Wallace caption = Detail of plaque of Edgar Wallace birth date = April 1, 1875 birth place = Greenwich, London death date = February 10, 1932 death place = Beverly Hills, USA other names = known for …   Wikipedia

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